Welcome to Wilsonart® HD® High Definition® Laminate
The Wilsonart HD High Definition program began with Wilsonart HD High Definition Laminate, but today it offers the 21st Century Luxury Solution for the complete countertop.
Start with the surface
Consumers quickly recognized that Wilsonart HD is not like anything they’d ever seen before. Twenty-first century science and design have come together to create a totally new surface with a perception of depth that has never been possible in laminate before. Right away, customers notice the difference in look and feel, and are pleasantly surprised at the durability and affordability (thanks to AEON™ Enhanced Performance technology) when compared to other luxury countertop materials.
Accessorize with the edge
Wilsonart HD countertops won’t look old-fashioned with today's new designs and textures. But you can complete the look with new edge profiles. A Wilsonart Decorative Edge beveled molding gives any laminate top the classic look of granite or engineered stone at less than half the price. Or add one of the new, premium postformed edges available today. Whether you offer a classic bullnose, an up-to-date double radius or one of the exciting new ogee shapes, these edge options eliminate the ugly "brown line" associated with yesterday's laminate tops.
Complete the look of luxury with the integrated sink.
Your customers will associate the look of an integrated sink with other luxury countertop options like granite and engineered stone. Now you can offer the same luxury look with Wilsonart HD Integrated Sinks. These sinks are as durable as they are beautiful. The seamless flow from countertop to basin, with no lip to trap dirt, makes these sinks the ultimate in easy care. And because the ergonomic design eliminates hard edges, they are very comfortable to use. Strong, thermal-formed acrylic is resistant to stains and heat, and because the color goes all the way through the material, its satin finish is easily renewable as well.
All of these new options help you give your customer a complete, coordinated look for her countertop that is luxurious and affordable.
Why should you add Wilsonart HD to your offering?
Because consumers love the look
Your customers will be surprised to learn that for just a little more than the price of standard laminate, they can get a kitchen that reflects their good taste and fulfills their dreams of luxury. And they’re willing to pay for it.
Because we’re driving customer traffic to you!
The Wilsonart HD Dealer Program puts you front and center when consumers respond to our National Advertising Programs. And respond they do ... Last year, more than 60,000 people visited the dealer locator found on our website www.Countertop.com.
Because only Wilsonart offers the real High Definition package
Its beauty, durability and affordability create a value that is unmatched, when compared to other luxury products.