In 1951 émigré Greta Magnusson Grossman declared, California design “is not a superimposed style, but an answer to present conditions…It has developed out of our own preference for living in a modern way.”
Richard Neutra. Kaufmann House, Palm Springs, 1946. Photo by Julius Shulman, 1947; © J Paul Getty Trust. Used with Permissions. Julius Shulman Photography Archive, Research Library at the Getty Research Institute (2004.R.10
This modern way was considered “the California Look” and it would become popular not only across the country but across the world. Perhaps even more impressive: it is still relevant some sixty years later. Continue reading